How Wrike's Marketing Operations became a Strategic Business Partner
Project management. Engineering team. Blackbox.
These are just some of the descriptions thrown in the direction of Marketing Operations. But in reality the department is centrally important to the business’ growth.
Join our 30 minute coffee break with Wrike's marketing operations expert, Mariam Vanyan where we talk shifting a team and company culture from a ‘blackbox’ mentality to a strategic business partner.
A little about our expert guest speaker
Marketing Operations Team Lead, Wrike
Having 7 years of marketing experience, Mariam started as an email marketer in one of big IT companies. She then moved to Wrike for an email marketing role, then took over the automation piece, was a website Product Owner and finally became a team lead of marketing operations. Under her responsibilities - website, marketing automation and email marketing.
She sees her team role not only as a backbone for other marketing teams to help them achieve goals and scale, but as well being a very valuable asset for the marketing team and organization. As she believes m.ops have super power of connecting all the moving pieces to create a masterpiece.