The opportunity has never been higher for marketing operations to step up from being button pushers and firefighters to strategic contributors.
In 2019, Oliver Armstrong capitalised on his extensive experience working in fast-paced startups to launch marketing tech company, FunnelGuard. FunnelGuard is for marketers who run multiple, highly complex online advertising campaigns and wish to see a clearer risk profile of their revenue acquisition, actionable steps for prevention mitigation, and prioritized guidance in emergency response.
The last few months have been an incredibly challenging period of change for, amongst others, marketing teams.
Ask yourself a quick question, ‘if there was a critical ‘Brand Uptime’ issue that damages trust or hurts my ability to convert a customer along a crucial journey, would I know about it?’
Peter F. Drucker famously said, “What gets measured, gets managed”.
The last few weeks have been an incredibly challenging period of change for, amongst others, marketing teams.
There’s a cult of ‘agility’ emerging in marketing operations departments as businesses look for ways to speed up execution, increase efficiency, track accomplishments and educate internal stakeholders around realistic campaign timeframes.