The opportunity has never been higher for marketing operations to step up from being button pushers and firefighters to strategic contributors.
The last few months have been an incredibly challenging period of change for, amongst others, marketing teams.
Ask yourself a quick question, ‘if there was a critical ‘Brand Uptime’ issue that damages trust or hurts my ability to convert a customer along a crucial journey, would I know about it?’
Peter F. Drucker famously said, “What gets measured, gets managed”.
The last few weeks have been an incredibly challenging period of change for, amongst others, marketing teams.
There’s a cult of ‘agility’ emerging in marketing operations departments as businesses look for ways to speed up execution, increase efficiency, track accomplishments and educate internal stakeholders around realistic campaign timeframes.